RSA America Deploys Unified Commerce Platform at Trig’s Markets
August 17, 2026 | 3 min to read
CHICAGO – RSA America, a leading digital marketing solutions provider for independent grocers, has announced the deployment of its unified commerce intelligence platform at Trig’s Markets, a regional grocery chain serving Northern Wisconsin.
The agreement brings integrated loyalty, fuel rewards, and digital promotion capabilities to Trig’s five-store network in Rhinelander, Minocqua, Manitowish Waters, Eagle River, and Tomahawk, Wisconsin.
Trig’s Markets, a division of T.A. Solberg Co., Inc., has built its reputation on quality products, exceptional customer service, and deep local market knowledge that helps independent grocers compete with national chains. With fuel stations at four locations, fuel rewards are a central part of the company’s value proposition for shoppers.
RSA’s platform enables Trig’s to manage loyalty, digital promotions, and fuel reward redemptions through a single system, creating a seamless customer experience both in-store and at the pump.
Loyalty, Fuel Rewards, and a Platform Built for Independent Retailers
The RSA deployment includes a native mobile app, in-store kiosks, a loyalty program, a digital promotions engine, and fully integrated fuel rewards.
Shoppers can earn and redeem points across grocery and fuel purchases, giving Trig’s a practical way to reward everyday loyalty while helping customers offset rising fuel costs.
The platform, which went live on April 29, also positions Trig’s for continued growth in e-commerce. RSA’s Always On Grocery solution extends the retailer’s digital experience to online ordering, creating stronger shopper engagement across every channel.
In-store kiosks allow customers to access digital coupons, loyalty benefits, and personalized offers while shopping. Combined with the mobile app and fuel rewards program, these tools provide Trig’s with deeper shopper insights that support more relevant promotions and stronger customer engagement.
“For Trig’s, fuel rewards are more than a promotion—they’re a core part of how the company builds loyalty with shoppers,” said Ravi Achanta, CEO of RSA America. “Our platform allows Trig’s to connect fuel rewards, loyalty, and digital promotions into a single experience, making it easier for customers to save and easier for the business to understand what drives engagement. That’s exactly the kind of practical digital advantage independent grocers need to compete and grow.”
Local Credibility as a Loyalty Advantage
Trig’s has built its brand around local relevance, from the products it sells to the communities it serves. Its sister operation, Trig’s Smokehouse, produces a proprietary sausage brand distributed throughout Northern Wisconsin, giving the retailer a distinctive local product offering that shoppers already know and trust.
That community connection has also earned industry recognition. Trig’s was named one of Progressive Grocer’s Outstanding Independents for 2026 and received the Shelby Exceptional Independent award at the 2026 NGA Show.
RSA’s loyalty and promotions platform gives retailers like Trig’s additional ways to highlight these local strengths, engage shoppers, and reinforce what makes their brand unique. The deployment reflects RSA America’s continued expansion among independent grocery operators and reinforces the value of its purpose-built platform for regional grocers serving community-focused markets.
About RSA America
RSA America is a leading retail technology company powering loyalty, e-commerce, personalization, and retail media for grocery and retail businesses.
With deep POS integration and AI-driven intelligence, RSA enables retailers and brands to connect with consumers through meaningful, measurable, and inclusive experiences across both online and in-store channels.
The company serves more than 250 retailers, supports 1,400 store locations, and reaches more than 7.2 million shoppers across 41 U.S. states, helping independent grocers compete more effectively with larger chains.
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Denise Nelson
Waters Agency
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925-858-5198