The Mushroom Council Promotes Kathleen Preis To Marketing Manager

San Jose, CA – The Mushroom Council announces today that Kathleen Preis has been promoted to Marketing Manager. In this new role, she will be taking on additional management responsibilities for key Mushroom Council program areas, while continuing to lead the school meals marketing initiative.

“In her two years with the Council, Katie has proven herself as a quick learner, adding tremendous value and a spark of enthusiasm to our mushroom marketing team,” said Bart Minor, president and chief executive officer of the Mushroom Council.  “She has taken our initiative to introduce blended meat and mushroom products into the school lunch program from a simple concept to widespread adoption by school foodservice.”

Preis is a graduate of the internationally recognized Department of Food Marketing in the Haub School of Business at St. Joseph’s University in Philadelphia, PA.  She recently completed the PMA Foundation’s Emerging Leaders Program.

“Katie has the ability to juggle many tasks, and we know she will continue to add value to the Council’s marketing programs by building demand for fresh mushroom consumption,” said Tony D’Amico, Mushroom Council chairman. 

Mushroom blendability, the culinary technique of blending fresh, chopped mushrooms with ground meat entrees, is now the primary focus of the Council’s marketing efforts.  Validated by the success in school meals, mushroom blendability opens up an entire new market for the industry by expanding the consumer experience opportunity of fresh mushrooms past the fresh produce section and into the deli, meat case and more.

Learn more about mushrooms at www.mushroominfo.com

About The Mushroom Council:

The Mushroom Council is composed of fresh market producers or importers who average more than 500,000 pounds of mushrooms produced or imported annually. The mushroom program is authorized by the Mushroom Promotion, Research and Consumer Information Act of 1990 and is administered by the Mushroom Council under the supervision of the Agricultural Marketing Service. Research and promotion programs help to expand, maintain and develop markets for individual agricultural commodities in the United States and abroad. These industry self-help programs are requested and funded by the industry groups that they serve.

Source: The Mushroom Council