San Diego Farms Names Marc Oshima Senior Vice President of Sales

SAN MARCOS, CA – San Diego Farms (Fresh Origins® and BrightFresh® Microgreens) announced the appointment of Marc Oshima to Senior Vice President of Sales. Marc’s addition marks the latest step in the company’s strategy to strengthen its Commercial Leadership Team as demand for premium microgreens, edible flowers, and culinary specialties continues to accelerate across food service and retail.

Reporting to CEO Greg Cyr, Oshima will lead the company’s Sales strategy, deepening customer relationships and reinforcing San Diego Farms’ spirit of excellence across its portfolio of brands. He joins at a pivotal moment in the company’s growth, supporting a sharpened focus on quality, innovation, and category leadership.

“Marc brings a strong combination of passion and deep industry knowledge to San Diego Farms,” said Cyr. “His leadership will help us scale our brands thoughtfully and deliver even greater value to the customers and partners who count on us.”

Oshima joins San Diego Farms with an extensive background spanning agriculture, food service, retail, and specialty food. He co-founded AeroFarms, one of the pioneers of vertical farming, where he helped shape the company’s brand and commercial strategy, and most recently served as CEO of Babylon Micro-Farms, a global leader in on-site indoor farming.

Throughout his career, Oshima has worked closely with leading chefs, major food management companies, distributors, and top retailers, building long-standing relationships rooted in a shared commitment to quality and culinary innovation.

In his role as Senior Vice President of Sales, Oshima will lead the Sales organization, deepen strategic partnerships across food service and retail channels, and drive continued growth for the Fresh Origins® and BrightFresh® brands.

“San Diego Farms has built something truly special, with quality and care that you can taste in every item they grow,” said Marc Oshima. “I’m honored to join this exceptional team and to keep building on our strong partnership with our sales team at Fresh Connect. Together, we have a real opportunity to bring San Diego Farms’ culinary excellence to even more chefs, mixologists, retailers, and consumers and I can’t wait to get started.”

About San Diego Farms

San Diego Farms is dedicated to growing the finest culinary specialties to elevate every dining experience. Built on passion, innovation, and decades of refinement, the company has perfected farming techniques that take full advantage of San Diego’s sunny climate to produce over 500 microgreens, edible flowers, and specialty items year-round.

Fresh Origins®

Fresh Origins® started with a single request from a local chef and grew into the country’s leading producer of microgreens and edible flowers. Driven by a passion for quality, sustainability, and culinary innovation, Fresh Origins® delivers sun-grown ingredients that are vibrant and flavorful, crafted for chefs, mixologists, and foodservice professionals who expect the best.

Learn more at www.FreshOrigins.com and follow Fresh Origins® @freshoriginsmicrogreens.

BrightFresh® Microgreens

BrightFresh® Microgreens is the nation’s leading provider of premium microgreens at Retail, offering a diverse selection of nutrient-rich, versatile produce. With a strong commitment to sustainability and health, BrightFresh® Microgreens are grown with care, ensuring the freshest and most flavorful products reach customers nationwide.

Learn more at www.BrightFresh.com and follow BrightFresh® at @brightfreshmicrogreens.