Newark, Del.— PMA Fruittrade will convene Nov. 9-10 in Santiago, Chile. Attendees will network and participate in educational programming, business roundtables and an exposition.
“The resources at PMA Fruittrade Latin America help attendees build connections to buyers and trends in promising markets to help grow their business in regions around the world,” says Chile Country Council Chair Christian Corssen, general manager, Compa?ía Frutera Santa María S.A.
This collaboration between Produce Marketing Association and Fedefruta, Chile’s Fruit Growers Federation— is dedicated to the fresh produce industry in Latin America and attracts industry members from across the supply chain and globe.
Education, networking to spark creative ideas
This year’s education program invites attendees to explore new markets, in countries other than their own.
Attendees will hear from local and international speakers sharing their personal experiences related to retail strategy, plan development—based on market needs, consumer trends, distribution and logistics—and more.
During the session “The Next Frontier: Exploring New Opportunities in China” a group of industry experts will share how to access the Chinese market—especially China’s second-tier cities— to build relationships and maintain successful businesses in today’s global industry.
During the session “Global Retail Strategy Seminar: Benchmark. Target. Grow.,” top supermarket executives from around the world will explore key factors beneficial to suppliers regarding their markets and consumers, intricacies and supply chain challenges and more. Speakers for this session include:
- Sandra Arriaga, Leonardo1452, Mexico
- Hugh Mowat, Wm Morrisons Supermarkets, London
- Eduardo Galindo, Walmart Global Food Sourcing, Chile
- Catherine Gao, Qunfeng Fruit Chain Co., Ltd, Shanghai
Attendees can also participate in International Business Roundtables, giving produce buyers and sellers the chance to meet one-on-one to explore new business opportunities, and an exposition displaying new products and services that address today’s industry challenges and trends.
Chile Country Council gives support to PMA and region
PMA’s Chile Country Council is made up of 18 volunteers from the produce and floral industry in Chile, who lend their expertise and support to deliver member value, provide strategic direction for PMA, and promote programs in the region, including PMA Fruittrade Latin America, to benefit the entire industry.
“PMA Fruittrade creates opportunities that motivate,” says Manuel Alcaino, president of Decofrut and Chile Country Council member. “It brings different actors of the industry together to learn and exchange new ideas and solutions that will lay the foundation of our future.”
About Fedefruta
The Federation of Fruit Producers of Chile, founded in 1985, is a non-profit organization that represents the country’s more than 28,000 fruit producers, defends their interests before the authorities and other sectors of the supply chain and improves their business opportunities. Today, Fedefruta enjoys a national prestige that allows it to participate in politics and debates that affect the industry. For more information, visit www.fedefruta.cl or write us at info@fedefruta.cl.
About Produce Marketing Association (PMA)
Produce Marketing Association is the leading trade association representing companies from every segment of the global produce and floral supply chain. PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. For more information, visit www.pma.com.
Source: Produce Marketing Association (PMA)
