Potatoes USA Reflects on Retail Sales and Consumer Demand
August 28, 2025 | 2 min to read
In Denver, U.S. retail sales of potatoes experienced a robust increase of 2.3% from July 2024 to June 2025, reflecting a growing consumer demand for this nutrient-dense vegetable. Sales volumes for fresh, frozen, and deli-prepared sides rose, while chip and dehydrated potato sales saw declines. Despite a slight drop in dollar sales to $19.86 billion, the average consumer price per pound decreased by 2.7%, highlighting price fluctuations across various potato categories.
DENVER — U.S. retail sales of potatoes remained strong from July 2024-June 2025, with total volume increasing 2.3%, reflecting sustained consumer demand for this versatile, nutrient-dense vegetable. Notably, volume sales were 13% higher than the comparable period from July 2018-June 2019, indicating greater demand than before the pandemic. Dollar sales remained relatively stable during July 2024–June 2025, dipping just 0.5% to $19.86 billion.
Sales volume increases were driven by fresh (2.6%), frozen (3.7%), and deli-prepared sides (1.6%). At the same time, potato chip volume sales were stable (0.2%), and volume sales modestly declined for dehydrated (-2.0%), refrigerated (-0.4%), and canned potatoes (-1.1%).
The modest decrease in dollar sales (-0.5%) was driven by a 2.7% decrease in the average consumer price per pound of all potatoes compared to last year. Only refrigerated potatoes (1.6%), deli-prepared sides (2.8%), and canned potatoes (0.4%) saw consumer price increases. As a result, most potato categories saw a modest decrease in dollar sales except for refrigerated potatoes (1.2%) and deli-prepared sides (4.4%).
Among fresh potatoes, volume sales increased from the prior year for russets (4.0%), yellow (5.5%), petite (7.8%), and fingerling potatoes (1.5%). Sales volume fell for red (-11%), white (-4%), and purple potatoes (-5.5%). The average consumer price per pound of fresh potatoes decreased 5.6% compared to the year prior, driving a modest decrease in all fresh potato dollar sales by 3.2%. Russets saw the largest price drop (-11.8%), followed by white potatoes (-7.6%) and petite potatoes (-3.2%).
Volume sales increased for fresh potatoes sold in bulk, bags (representing 87% of fresh potato sales), and trays. Within the bagged category, the following pack sizes increased in volume sales: under one to under two pounds (7.2%), two to four pounds (10.5%), eight pounds (17.8%), and 10 pounds (3.6%).
Circana (IRI) compiles these figures by working directly with retailers. Potatoes USA accepts no liability for the content of these reports or the consequences of any actions taken based on any information contained herein. Please reach out to media@potatoesusa.com with any questions.
About Potatoes USA
As representatives of U.S. potato growers and importers, Potatoes USA’s mission is to strengthen the demand for potatoes through marketing and research. By launching impactful marketing campaigns; coordinating regional, national, and international market and production research; and establishing new trade markets, Potatoes USA promotes the benefits of potatoes to audiences across the globe, including consumers, foodservice operators, retailers, and health professionals. For more information on America’s Favorite Vegetable, please visit PotatoGoodness.com and PotatoesUSA.com.