PBH Hosts Supermarket Dietitians During Fresh Summit Program

Hockessin, Del. –  Produce for Better Health Foundation (PBH) hosted 22 supermarket dietitians from fifteen states, representing over 9,200 stores nationwide for its 4th annual Supermarket Dietitians at Fresh Summit Program, October 22-25 in Atlanta, Georgia.  The four-day program featured several education sessions, a culinary demonstration, various networking occasions, and a tour of local supermarkets.  Additionally, the dietitians were given dedicated time on the Fresh Summit expo floor allowing them to learn more about specific fruits and vegetables and the challenges and opportunities growers, shippers, and marketers are facing today.  

“Each year since its inception, this program has expanded in breadth and depth related to the session topics, presenters, and participants.” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH.  “PBH continues to develop relationships with new supermarket dietitians, while strengthening existing relationships, and are uniquely positioned to provide these type of educational programs to supermarkets and to members of the fruit and vegetable industry.”

Dietitians from the following chains participated in the program: Albertson’s/Safeway, Big Y Foods, Fareway Stores, Inc., Giant Eagle, Inc., GIANT Food Stores/MARTIN’s Food Markets, H-E-B, Hy-Vee, Inc., Ingles Markets, King Soopers/City Market, Loblaw Companies, Ltd., Lowes Foods, Mariano’s/Roundy’s Supermarkets Inc., Meijer, Military Community and Family Policy DOD, Northgate Gonzalez Market, ShopRite Supermarkets, Inc., Skogen’s Festival Foods, The Kroger Company and Weis Markets.

“Many fruit and vegetable marketers are very interested in working with supermarket dietitian’s to expand their knowledge of fruits and vegetables so they may assist shoppers with their fruit and vegetable questions.” said Howard Nager, PBH Chairman of the Board, Domex Superfresh Growers. “The annual programs and events PBH offers to dietitians provide a tremendous amount of information to them and a significant value to our industry.”

PBH extends our sincerest appreciation to the sponsors of this program:
Platinum Sponsor

• PMA

Gold Sponsors

• Avocados from Mexico
• California Avocado Commission
• Chelan Fresh Marketing
• Earthbound Farms
• Sun-Maid Growers of California

Silver Sponsors

• Bard Valley Natural Delights
• Blueberries from Chile
• California Cantaloupe Advisory Board & Leafy Greens Marketing Agreement
• Giorgio Fresh Mushrooms
• Giumarra Companies
• Michigan Apple Commission
• Pear Bureau Northwest
• Rainier Fruit Company
• Seneca Foods
• Stemilt Growers

Bronze Sponsors

• California Strawberry Commission
• Grimmway Farms
• Ocean Mist Farms
• Red Sun Farms

Contact:
Kristen Stevens, COO, Produce for Better Health Foundation – kstevens@pbhfoundation.org or 302.235.2329, x312

About Produce for Better Health Foundation

Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) fruit and vegetable education foundation.  Since 1991, PBH works to motivate people to eat more fruits and vegetables to improve public health.  PBH achieves success through industry and government collaboration, first with the 5 A Day program and now with the Fruits & Veggies—More Matters public health initiative.  Fruits & Veggies—More Matters is the nation’s largest public-private, fruit and vegetable nutrition education initiative. To learn more, visit www.PBHFoundation.org and www.FruitsandVeggiesMoreMatters.org. Follow Fruits & Veggies—More Matters on Facebook or Twitter.

PBH is also a member and co-chair with Centers for Disease Control & Prevention (CDC) of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health.  To learn more, visit www.NFVA.org.

Source: Produce for Better Health Foundation (PBH)