Oppy and Blue Diamond Growers Redefine Healthy Snacking with an Innovative Almond Line and Exclusive Giveaways
October 16, 2025 | 5 min to read
Oppy and Blue Diamond Growers are showcasing trend-forward, protein-powered almond snacks—like Oven Roasted Honey and Toasted Almonds & Cherries—in resealable packaging at the IFPA Global Produce & Floral Show, driving doubled basket rings and retailer momentum. Their year-old partnership pairs strong trade support, a national healthy-eating sweepstakes, and a refreshed Blue Diamond brand debuting in spring 2026, with samples and an onsite Apple Watch giveaway at Oppy’s booth #1039.
Discover trend-forward almond snacks, retailer success stories, and a chance to win an Apple Watch at booth #1039
Sacramento, Calif. — Oppy, a leading grower, marketer, and distributor of fresh produce, is teaming up with Blue Diamond Growers, the No. 1 almond brand, to showcase their premium line of almonds and almond-fruit blends at the IFPA Global Produce & Floral Show. Together, the two industry leaders are redefining what healthy snacking looks like on the fresh aisle perimeter.
Since launching their partnership one year ago, Oppy and Blue Diamond have introduced an protein-powered lineup of almond products including Oven Roasted Honey, Lightly Salted, and Toasted Almonds & Cherries. Each variety is packaged in resealable stand-up bags with clean, bold branding, delivering convenience and appeal to health-conscious shoppers while driving strong performance in the produce category.
“When Blue Diamond enters the basket, the results speak for themselves — the average basket ring doubles,” said Oppy’s Executive Vice President of Sales Brett Libke. “Retailers are seeing strong momentum, and the excitement continues to build as shoppers reach for better-for-you snacks that truly deliver.”
To further boost engagement, participating retailers can take part in a national sweepstakes campaign offering shoppers the chance to win fitness trackers and athletic gift cards through November 15 at bdfitnesssweeps.com. The promotion aligns with data showing that 60% of shoppers focus on healthy eating habits in the fall.
“Our packaging puts protein and heart health front and center — exactly what today’s snacker is looking for,” said Blue Diamond Growers’ Chief Commercial Officer Carmen Bourgaize. “Retailers can leverage this along with our robust trade and marketing support to drive incremental sales and shopper loyalty within the produce section.”
As the almond segment leader with 91% brand awareness, Blue Diamond continues to drive innovation, recently unveiling a refreshed brand identity featuring bold colors and crisp lines designed to resonate with today’s health-minded consumer. The produce line will debut the new look in spring 2026.
At IFPA, attendees are invited to stop by Oppy’s booth (#1039) to sample almonds, get a sneak peek of Blue Diamond’s refreshed branding, and enter an exclusive onsite giveaway for an Apple Watch. Visitors can also explore Oppy’s house of brands, including Blue Diamond, Envy, Zespri, Avoworks, Eco Farms, Dole, Sun Grape, Ocean Spray, Divemex, Frank & Able, OriginO, Perpetual Vegetable Co., UP Vertical Farms and beyond.
Editor’s note: Data cited from Circana – Snack Nuts Produce Category, 52 wks ending 5-21-23, IRI Purchase Panel Survey 10-10-22, and 2023 Instacart survey.
About Oppy
Growing, marketing and distributing fresh produce from around the globe for over 165 years, Vancouver, BC-based Oppy discovers and delivers the best of the world’s harvest. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers popular favorites from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit. Go to oppy.com to learn more.
About Blue Diamond
Blue Diamond Growers, a farmer-owned cooperative representing over 3,000 of California’s almond growers, is the world’s leading almond marketer and processor. Established in 1910, it created the California almond industry and opened world markets for almonds. Blue Diamond is dedicated to delivering the benefits of almonds around the world and does so by providing high quality almonds, almond ingredients, and branded products. Headquartered in Sacramento, the company employs more than 1,600 people throughout its processing plants, receiving stations and gift shops. To learn more about Blue Diamond Growers, visit www.BlueDiamond.com and follow the company on Facebook, Instagram, LinkedIn and Twitter.