North Shore Launches New Organic Line At PMA Fresh Summit

Thermal, CA – North Shore Greenhouses, Inc., grower of North Shore Living Herbs, was excited to launch a full line of living and organic herbs and microgreens under the new brand North Shore Organic Living™ at this year’s PMA Fresh Summit in Orlando, FL! The first company to bring a full line of living herbs to the wet racks does it again with this new full line of organic and living herbs and microgreens. The line features potted herbs, clamshell herbs for the wet rack and microgreens…all living on the store shelf!! The company attributes a strong culture of innovation for bringing this product line to life in order to meet the growing demand for organics in the Produce Department.

“Delivering organic living herbs and microgreens consistently all year round is no easy feat. We have been in development on these items for the past two years,” explains Leo Overgaag, President & Owner. “Both our conventional and organic product lines are grown with the same earth-friendly practices to ensure a sustainable future for our planet.”

The North Shore Organic Living brand features a cohesive package design across all product lines that calls out “living” to consumers shopping the fresh herb category. “Consumers love the idea of home harvesting for the freshest ingredients possible,” says Micki Dirtzu, Director of Marketing. To help educate, entertain and expand product usage North Shore has launched a new website www.organicliving.farm along with a complete social media strategy across multiple platforms. The team has developed unique messaging and POS materials in store to engage consumers at the shelf.

“At PMA Fresh Summit we were challenged to do more in Produce to inspire consumers to eat fresher,” states Dirtzu,” that’s what we are aiming to do with our North Shore brands.”

ABOUT NORTH SHORE

North Shore Living Herbs®, the original living herbs® is the grower and packer of living, premium culinary grade herbs. From day one, North Shore has been non-GMO utilizing innovation and the experience of being a third generation master grower to become sustainably grown certified. Founded in 1987, North Shore Living Herbs last up to three times longer than traditional cut herbs.

Source: North Shore Living Herbs