SALINAS, Calif. – May 5, 2010 – Litehouse is leveraging consumer attention around National Salad Month this May with a new Web site, www.30salads30days.com, that features Mann Packing products.
Six of the 66 recipes on the Web site use Mann's products including, Simply Singles®, Stringless Sugar Snap Peas®, Broccolini®, and Broccoli Wokly®. All products are paired with a Litehouse dressing.
Litehouse is promoting the Web site on its Facebook page, Balanced-Options Web site (www.balanced-options.com) and through FSIs, while Mann Packing sent a link to the site to the more than 2,000 members of its monthly e-newsletter.
“Litehouse is one of our strong promotional partners,” said Lorri Koster, vice president of marking. “We’re pairing with Litehouse on three seasonal promotions this year and it just makes sense to draw shopper attention to the refrigerated cases with a good value that makes healthy cooking fun, easy and convenient.”
Source: Mann Packing Company Inc.
