Honeybear Brands Brings Holiday Spirit and Cultural Celebration to the Produce Aisle

Timed for the Halloween season and National Hispanic Heritage Month, Honeybear’s 3-pound clamshell features vibrant Sugar Skull-inspired artwork and the message “Celebrate Life.” The eye-catching package gives retailers a colorful way to capture the excitement of Halloween while recognizing the traditions and cultural significance of Día de los Muertos.

“The fall season provides the perfect opportunity to highlight apples and get shoppers to stop and engage with the category,” said Kristi Harris, brand manager at Honeybear Brands. “We wanted to create packaging that felt festive for Halloween, while also celebrating the beautiful colors, traditions and spirit behind Día de los Muertos.

“The Sugar Skull apple clamshell is a fun and meaningful way to celebrate Hispanic Heritage Month while embracing the excitement of the Halloween season. The eye-catching packaging is creating a distinctive offering in our produce department and giving  shoppers an incremental reason to engage with fresh apples,” said Maximus Lugo, Northgate Market.

About Honeybear Brands

Honeybear Brands is a multi-generational grower, marketer, and innovator of premium conventional and organic apples, pears, and cherries. With operations rooted in the world’s finest growing regions, Honeybear combines sustainable farming practices with state-of-the-art packing facilities strategically located across the U.S. to deliver fresher, faster, and packed-to-order fruit. A robust year-round import program further ensures consistent supply and exceptional quality for retail partners and consumers alike.

Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products.