GreenFruit Names Produce Industry Veteran David Fausset Vice President of Business Development

ORANGE, Calif. — GreenFruit Avocados has named David Fausset, one of the avocado industry’s most respected sales and business development leaders, as Vice President of Business Development. Fausset brings nearly 30 years of experience building customer programs and the teams behind them at three of the most recognized names in the category: Mission Produce, Del Monte Fresh Produce and Westfalia Fruit.

The appointment follows the October addition of Ryan Fink as Vice President of Operations and the promotions of Giovanni Espinosa to Sales Manager and Andrew Gomez to Sourcing Manager. Together, the moves reflect a commitment to building a fully vertically integrated avocado company that closes the distance between grower and customer.

“Dave is one of the most respected people in this business, and everyone who has worked with him knows why,” said Scott Bauwens, GreenFruit Avocados CEO. “He leads with integrity, he follows through, and he takes care of his customers. That is the customer-first culture we are building at GreenFruit. He will help take us to the next level.” 

Fausset spent 17 years at Mission Produce as Director of Sales. He went on to lead sales at Fillmore Piru Citrus and the avocado program at Del Monte Fresh Produce, then spent more than five years as Director of Business Development at Westfalia Fruit. He served on the Hass Avocado Board from 2012 to 2016, and his experience spans retail, food service, wholesale and vendor relationships.

“What GreenFruit is building is special,” said David Fausset. “The model is right, the origins are right and the people are right. Customers want a partner they can count on when the market gets tight. GreenFruit has built that reputation, and I’m excited to help grow it.” 

At GreenFruit, Fausset will lead new customer programs, expand retail and foodservice relationships across North America and help build the sales team to support the company’s growth. The role reunites him with GreenFruit leaders he has worked alongside before, including Jim Donovan, Ryan Fink and Scott Bauwens.

Following a transformative ownership restructuring in April 2026, GreenFruit is building a vertically integrated avocado company spanning growing, packing, shipping and ripening operations across California, Mexico, Peru and Colombia, delivering year-round supply to retail and foodservice customers across North America.