Frieda's Unique Label Distinguishes Freckled Heirloom Apples
November 25, 2014 | 2 min to read
LOS ALAMITOS, CA – Frieda’s Specialty Produce offers shoppers’ favorite Green Dragon Apples with labels to distinguish these sweet, juicy, and fragrant heirloom apples from other green apples. The labels also inform shoppers that the naturally-freckled skin is quite normal.
Shoppers love the Green Dragon Apple’s sweet, low acid flavor with hints of pineapple and pear. The skin in not thick like other green apples, making them perfect for eating out of hand. Plus Frieda’s exclusively offers Baby Green Dragon Apples, which are perfect for School Snacking Programs.
Green Dragon Apples feature a lime-green, bruise-resistant skin, dotted with brown freckles. They are often mistaken for Golden Delicious or Granny Smiths, and considered to be blemished because of the freckles.
“We launched the new stickers last season, and the feedback has been very positive,” said Karen Caplan, President and CEO of Frieda’s, Inc. “Our effort to educate shoppers and produce staff continue beyond just the stickers. We carry on the conversation about how freckles are normal for these delicious apples on our social media channels and website.”
Interested retailers, wholesalers, and foodservice distributors can contact Frieda’s to book these popular apples, and gain access to Frieda’s extensive product information, high resolution images, and recipe database.
About Frieda’s Inc.
Frieda’s Inc. celebrates more than 50 years of innovation in fresh produce. Founded in 1962 by Frieda Caplan, Frieda's was the first wholesale produce company in the U.S. to be founded, owned, and operated by a woman, and is still a family- and women-owned business today. With the mission of changing the way America eats fruits and vegetables, Frieda’s has introduced more than 200 specialty items to U.S. produce departments, including Kiwifruit, Spaghetti Squash, Habanero Peppers, Black Garlic, Sunchokes®, Stokes Purple® Sweet Potatoes, and many more. Frieda’s programs for 2014 include Power of Purple, with a focus on the nutritional value of purple; Frieda’s Flavor Essentials, highlighting and promoting specialty ingredients for everyday cooking; and Eat One Fruit a Day That Scares You, which encourages everyone to #FearNoFruit. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
Source: Frieda’s Inc.