Frieda’s Branded Produce Turns Its Strong IFPA Showing Into a Full Holiday Rotation

ANAHEIM, Calif. – At IFPA Global Produce & Floral Show, retailers and foodservice buyers crowded into the Frieda’s Branded Produce exhibit to sip a Sillies™️Pop-Top Party Coconut and map out their holiday season. As seasonal set-building begins, the company reminds retailers that specialty produce should be a recurring centerpiece of every holiday promotion. With a solid mix of specialty items, retailers set a premium tone at the store entrance and support discovery that earns repeat trips and shopper preference.

Produce departments are ever-changing, and holiday plans typically focus on bursts of time-sensitive promotions. Frieda’s Branded Produce offers one thing retailers can keep in place from fall through winter: a dedicated array of specialty produce. Specialty products in every seasonal set can upgrade the shopper experience and support more holiday sales.

“Produce departments change often, but they also follow a routine that can make shoppers complacent,” said Alex Jackson, vice president of sales and marketing for Frieda’s. “Specialty produce adds personality and premium appeal to make the department a focal point of the store. A few items will give shoppers reasons to look closer at the entire set. Holidays are one of the best times to focus on specialty produce. Traditions across cultures create direct demand, and they can also make traditional holiday recipes feel new again.”

Give thanks for new twists on holiday favorites.

Shoppers love their holiday traditions, but they can’t resist a chance to get everyone at the table talking. These ingredients make an inspiring display alongside traditional ingredients, with educational signage and recipe cards.

Stokes Purple® sweet potatoes, the fastest-selling and fastest-growing variety on the market,cook like any sweet potato, but their deep purple color and mildly sweet flavor make holiday casseroles, sides and pies look (and taste) better than ever.

Alliums from Frieda’s are perfect for upgrading the traditional Thanksgiving menu. Pearl onions add bite-sized bursts of flavor to salads, relish trays and garnishes. Boiler onions add subtle, savory depth to poultry and meat. Naturally sweet cipolline onions are easy enhancements to roasts, soups, sauces and vinaigrettes.

Warm up the winter holiday sales.
Tropical flavors inspire great holiday celebrations and fuel winter sales all winter long:

Tejocotes, or Mexican hawthorn, add a plum-and-apricot sweetness to the jams, jellies, liquor and sweets when cooked. They’re also a key ingredient of ponche navideño, a Christmas punch that’s a popular part of Latin American traditions.

Fuyu persimmons are a cozy, underrated and promotable favorite, with a sweet and mild flavor and hints of cinnamon and apricot. They’re a natural for holiday baking, salads or charcuterie boards.

Kiwi and passion fruit are go-to toppings for pavlova, a refreshing meringue-based dessert that’s served in New Zealand and Australia at Christmas celebrations.

Passion fruit adds a tart, flavorful punch to cranberry sauce or holiday drinks. They also make a delicious addition to smoothies when the new year brings a renewed focus on health and nutrition.

Popjoys® kumquats and Frieda’s dragon fruit lineup, including Snow Dragons®, Honey Dragons® and Fire Dragons®,are must-haves for Lunar New Year, and for healthy, on-trend eating after the holiday season.

Frieda’s account managers work with retailers to build specialty produce into every rotation and give shoppers something new to discover with every trip. Frieda’s account managers can help match merchandising ideas to every holiday, with point-of-sale support like custom signage and recipe cards shipped directly to stores. Retailers can visit Friedas.com to contact the Frieda’s sales team to set up their fall and holiday programs.

About Frieda’s Inc.

Frieda’s Branded Produce has inspired new food experiences for friends, families and food lovers everywhere since 1962. From kiwifruit and dragon fruit to Stokes Purple® sweet potatoes and habanero peppers, Frieda’s has introduced more than two hundred unique fruits and vegetables to the U.S. marketplace. Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, the subject of the 2015 documentary “Fear No Fruit,” the female-founded company is a subsidiary of Legacy Farms LLC, based in Anaheim, California. Find Frieda’s on Instagram, Threads and TikTok @FriedasProduce and Friedas.com. Inspire. Taste. Love