Farmers Fresh, Avokita and Tr3s del Valle Expand Their Industry Presence Ahead of IFPA
September 21, 2026 | 2 min to read
As the produce industry prepares to come together for this year’s IFPA Global Produce & Floral Show, Farmers Fresh, Avokita, and Tr3s del Valle are taking another step in building their presence, relationships, and long-term vision in the U.S. market.
Based in Goldsboro, North Carolina, the companies operate from a warehouse and distribution center that supports customers primarily across the Eastern United States. As their portfolios continue to grow, so does their goal: to expand distribution, strengthen their reach across the East Coast, and create new commercial relationships across retail, foodservice, and distribution.
The three companies will attend IFPA, using the event to connect with buyers, distributors, growers, and other partners across the supply chain.
Farmers Fresh
Farmers Fresh focuses on the import and distribution of fresh fruits and vegetables, including Hass avocados, Roma tomatoes, Persian limes, bananas, carrots, celery, green cabbage, iceberg lettuce, and romaine.
Its operation is built around dependable supply, product quality, and the coordination needed to move fresh produce efficiently from source to customer.
Avokita
Avokita brings a specialized avocado portfolio to the market. The company imports and distributes fresh Hass avocados and is developing avocado-based products for retail, foodservice, and distribution, including extra virgin avocado oil, guacamole, and avocado pulp.
Its portfolio creates different ways for customers to work with products ranging from fresh produce to value-added formats.
Tr3s del Valle
Tr3s del Valle focuses on processed consumer goods inspired by Latin American heritage, bringing familiar flavors, cultural relevance, and products designed for U.S. commercial channels serving Hispanic consumers.
Together, the three companies address different parts of the food market while sharing the same objective: to create dependable partnerships, expand distribution, and connect more products with the customers looking for them.
This year at IFPA, the teams are approaching the show as a place to listen, meet, and open new conversations while building toward a broader industry presence in the years ahead.