Family Tree Farms Appoints Carla San Martin as EMEA Commercial Director

Reedley, CA – Family Tree Farms is pleased to announce the appointment of Carla San Martin as EMEA Commercial Director, effective January 1, 2026. In this expanded role, San Martin will lead commercial strategy and customer growth across Europe and the Middle East as the company continues to strengthen its international footprint.

San Martin brings more than 17 years of experience in the global fresh produce industry, with a strong focus on berries. Her background includes leadership roles spanning asparagus, avocados, grapes, and blueberries, most recently managing commercial operations across Northern Europe.

“I’m honored to step into this expanded role with Family Tree Farms,” said San

Martin. “The opportunity to support our customers across Europe and the Middle East while continuing to build long-term partnerships around flavorful, premium fruit is incredibly exciting.”

Andy Muxlow, Owner of Family Tree Farms, shared:

“Carla’s deep market knowledge, leadership style, and passion for the category have made a meaningful impact on our international business. This role reflects both her performance and our continued investment in Europe and the Middle East.”

Doug LaCroix, VP of Sales and Marketing, added:

“Carla has played a key role in advancing our European strategy. Her expanded leadership will help drive growth while reinforcing our commitment to quality, service, and long-term partnerships.”