Dan Baker Joins DNO Produce as Vice President of Sales & Marketing
September 3, 2025 | 2 min to read
DNO Produce has appointed Dan Baker as the new Vice President of Sales & Marketing, bringing over 20 years of experience in the value-added produce industry. His extensive background in leadership roles equips him to enhance the company's growth and expand its reach in fresh produce distribution. Emphasizing the company's commitment to quality and innovation, Baker aims to propel DNO Produce towards greater regional and national prominence while ensuring greater accessibility to fresh, healthy produce.
COLUMBUS, OH — DNO Produce is proud to announce that Dan Baker has joined the company as Vice President of Sales & Marketing. Baker brings more than 20 years of leadership experience in the value-added produce industry, with expertise spanning sales management, business development, and marketing. Throughout his career, Baker held leadership roles with nationally recognized value-added processing companies, one of the largest produce management organizations in the industry, and specialty grower and processing firms, giving him a comprehensive perspective on the fresh produce supply chain. He has successfully partnered with regional distributors, independent operators, and national restaurant chains, building long-standing connections across the foodservice segment.
“We are excited to welcome Dan to the DNO team,” said Alex DiNovo, President & COO of DNO Produce. “He brings a wealth of knowledge, strong industry relationships, and a proven track record of strategic leadership. Dan’s perspective and connections across the supply chain will be invaluable as we continue to grow and expand our reach.”
Baker shared his enthusiasm for the new role: “I’m thrilled to be joining DNO Produce at such an exciting time. The company’s commitment to quality, innovation, and customer success resonates strongly with me. I’ve seen firsthand how innovation and customer focus drive lasting growth. DNO has already achieved tremendous success, and I look forward to helping lead the next phase of expansion—broadening our reach regionally and nationally and catapulting us to the next level.”
With Baker’s leadership, DNO Produce will continue to strengthen its sales and marketing strategy, furthering its mission to make fresh, healthy produce accessible to more people across the Midwest and beyond.
About DNO Produce
Committed to Healthy Made Easy, DNO Produce is a produce distributor and fresh-cut processor based in Columbus, Ohio. Founded in 1989, the family-owned company provides fresh, healthy, ready-to-eat fruits and vegetables across the Midwest. DNO’s FRESHEALTH product line offers individually packaged produce for school nutrition programs, foodservice operations, retail grab-n-go, and meal kit offerings. Learn more at www.dnoproduce.com.