Chiquita Launches Limited-Edition Britto Sticker Series

Fort Lauderdale, FL – Chiquita Brands International, the world’s foremost banana purveyor, is excited to announce its partnership with Brazilian artist Romero Britto. The iconic Blue Sticker, which became a symbol for high-quality fruit and produce and featured on the bananas since 1963, will be transformed by the artist into a series of four Chiquita sticker limited-editions this holiday season.

Britto’s work exudes the fun and playful nature of the Chiquita brand, combining influences from cubism with pop, to create a vibrant, iconic style that The New York Times describes as, "exuding warmth, optimism and love.” The strikingly bright, vivid in color works of art are packed with happiness and love are much like a Chiquita banana, making it a natural partnership.

The limited-edition Britto Sticker series was inspired by the colorful, bright and positive nature of both his work and Chiquita, and will appear on over 200 million Chiquita bananas in the U.S. and several European countries for a four-week period starting November 18. 

“We are thrilled and honored that Romero Britto is keen to collaborate with our brand. We believe that we share the common values of brightening up our consumer’s days and providing access for children to education and arts” said Jamie Postell, Director of Sales North America for Chiquita.

“I’m so excited to partner with Chiquita, the leading provider of nature’s most delicious and nutritious fruit,” said Romero Britto. “This partnership is a perfect match. Not only is my favorite color yellow, but I take pride knowing my artwork brings happiness to people – just like the iconic Chiquita banana.”

Chiquita is hoping to bring a little bit of sunshine and happiness this winter season, inspiring fans to discover our special stickers, collect them and share love. “We want to motivate our fans to spread happiness and get inspired with the Britto limited-edition stickers this holiday season,” said Postell. “Art is about self-expression, and our approach at Chiquita is all about providing a little bit of amusement and joy in people’s lives. When you hold a bright yellow Chiquita banana you feel happier.”

To highlight this colorful collaboration between the iconic brand Chiquita and the Brazilian artist Romero Britto, a double decker bus, inspired by Chiquita, will be dressed by Romero Britto for the first time ever, and will be circulating across London for the month of December.  

For more information about Chiquita, its Blue Sticker Program and partnership with Romero Britto, visit www.chiquita.com.

About Chiquita Brands International

Chiquita is a leading global produce company employing 20,000 people across 25 countries. Serving nearly 70 countries, Chiquita provides consumers and customers with the highest quality of fruit and service, making Chiquita the banana of choice. Chiquita helps create a positive impact by implementing the principles of sustainability in all its business practices under the “Behind the Blue Sticker” initiative. Starting in the 1990s, Chiquita was the pioneer in promoting good farming practices and continues to help protect the environment and support farming communities by working under better-than-industry standard agricultural work practices. Chiquita bananas are fat-free and cholesterol-free and are a great source of potassium and vitamins.

For more information about Chiquita, visit their website at www.chiquita.com

About Romero Britto

Born in 1963 in Recife, Brazil, Romero Britto is a self-taught artist. At an early age, he painted on newspapers, cardboard or any scrap of paper he could find to serve as his canvas. In 1983, he travelled to Paris where he was introduced to the work of Matisse and Picasso. He combined influences from cubism with pop, to create a vibrant, iconic style that The New York Times describes, "exudes warmth, optimism and love." Romero Britto has since years been involved in positive messaging and he supported many causes covering from sports to art gathering for youngster and of course its stamp back in 1999 for the United Nations stating out lout the fact that education is the keystone for the 21st century.

Source: Chiquita Brands International