San Diego Farms Announces Senior Leadership Promotions to Support Continued Growth
May 21, 2026 | 2 min to read
SAN MARCOS, CA – San Diego Farms, the parent company of Fresh Origins® and BrightFresh® Microgreens, announced a series of senior leadership promotions that reinforce the organization’s commitment to excellence and long-term growth.
Tiago Castro has been promoted to Vice President of Operations, recognizing his record of professional excellence and contributions to the company’s expansion. Castro previously served as Director of Operations for the company, where he led significant capacity growth and strengthened production processes to support customers nationwide.
With over 20 years of experience in agriculture, Castro brings deep operational expertise to his expanded role.
“Tiago’s leadership has been essential in shaping how we operate,” said Greg Cyr, President and Chief Executive Officer of San Diego Farms. “His promotion reflects both his proven results and the confidence we place in him to guide the next phase of our growth.”
Shelby Rodich has been promoted to Director of Marketing, bringing fresh perspective and momentum to the senior leadership team. Rodich previously served as Senior Marketing Manager, where she led digital marketing, brand development and trade engagement initiatives for both Fresh Origins® and BrightFresh® Microgreens, elevating the brands’ presence among chefs, retailers and consumers nationwide.
In her expanded role, Rodich will lead integrated marketing and brand strategy across the organization’s portfolio, with a focus on strengthening category leadership and deepening relationships across the foodservice and retail channels.
“These promotions reflect the growth and momentum we are building at San Diego Farms,” said Cyr. “Our newly defined leadership team represents our core values: integrity, accountability, and excellence and places the right people in the right positions as we enter our next phase.”
The organization’s legacy of innovation and quality will be carried out by the newly appointed leadership team, with an emphasis on delivering even greater value to customers and partners in the years ahead.
About San Diego Farms
San Diego Farms is dedicated to growing the finest culinary specialties to elevate every dining experience. Built on passion, innovation, and decades of refinement, the company has perfected farming techniques that take full advantage of San Diego’s sunny climate to produce over 500 microgreens, edible flowers, and specialty items year-round.