AugustineIdeas Announces Drop Of ConsumerEffectsIntl From Name

ROSEVILLE, Calif. – AugustineIdeas/ConsumerEffectsIntl announced that it will discontinue the use of the ConsumerEffectsIntl name. The company will now operate as AugustineIdeas. This name reflects the company’s path forward as an integrated marketing and communications firm, specializing in shopper marketing and focused on the produce industry and retail clients.

AugustineIdeas purchased Consumer Effects in 2007, and changed the company name to ConsumerEffectsInt. This strategic purchase reflected the company’s desire to have a full service shopper marketing offering. AugustineIdeas already offered marketing services such as advertising, graphic design, public relations, social media, food styling, photography and digital advertising. ConsumerEffectsIntl brought the strength of its retail programs, which was quickly integrated into AugustineIdeas’ portfolio. The firm is now at a place where it can offer every component of shopper marketing to touch consumers on their complete paths to purchase.

“We are thrilled to celebrate our 15th year in business,” said Debbie Augustine, CEO of AugustineIdeas. “Our business has evolved over the years and we are so proud of the robust, integrated shopper marketing services that we offer.”

The shopper marketing efforts are led by a competitive team that has experience in many sectors of the industry. Margaret Lombard is the Vice President of Shopper Marketing. She worked as the Vice President of Marketing at Raley’s, a company she was with for nearly 20 years. Executive Vice President Margo Robinson has worked in retail promotions for the past 15 years and is currently on the taskforce for Produce for Better Health’s Half the Plate initiative. Gary Caloroso, vice president at AugustineIdeas has executed public relations campaigns for clients in the produce and retail industry throughout a 16-year career, and he also sits on the governmental affairs committee for the Produce Marketing Association. Lastly, Executive Vice President Sonny Mayugba leads efforts to forecast the latest trends in the digital realm, keeping clients ahead of the curve.

Many in the industry know AugustineIdeas from the success of the Safeway “Lunchbox Winners” campaign. The firm developed the concept and implemented the program in 1,500 Safeway stores across the country. This campaign was in support of First Lady Michelle Obama’s campaign, “Let’s Move” and also supported the Produce for Better Health’s “Fruits and Veggies, More Matters” campaign.

The AugustineIdeas team has almost 50 employees across the country. The company is headquartered in Roseville, California. The firm works with clients such as Kroger, Safeway, Lindsay Olives, Duda Farm Fresh Foods, the Chilean Avocado Importer’s Association, Price Chopper, Harris Teeter, Meijer, Bloom and many more.

About AugustineIdeas:

AugustineIdeas is a nontraditional, global agency with 15 years of experience providing branding, digital strategy, creative services, social media marketing, public relations, graphic design, shopper marketing and retail activation to clients in a diverse range of industries. The firm is one of the largest and most competitive in Northern California and has more than 50 employees. For more information, visit http://www.augustineideas.com/ or follow us on Twitter at @AugustineIdeas.

Source: AugustineIdeas