Portland, OR – The Good Meat Project, a national nonprofit, is on a mission to catalyze marketplace innovation, connection, and education across the meat supply chain in order to increase the economic viability and ecological impact of livestock farmers who invest in healthy land, animals, and people. GMP has recently launched a national, geolocating directory of farms and ranches, butcher shops, restaurants and retailers, designed to help consumers find, buy and cook meat that is aligned with their Good Meat® values. The Good Meat® Finder is made possible with support from the ASPCA Fund to End Factory Farming.
The Good Meat® Finder is changing the way consumers find and purchase locally and responsibly-produced meat products. This comprehensive tool is built for businesses that source, produce, and sell meat that is aligned with Good Meat Project’s Good Meat® values. By listing a business on this new directory, business owners can tap into a growing market of consumers who align their Good Meat® values with the meat they want to find, buy, and cook. This unique approach, education, and choice, is part of GMP’s work to further a meat industry built on transparency and trust, giving consumers agency and confidence in their buying choices.
Ditch outdated apps and limited websites that only scratch the surface of the meat value chain. Unlike other directories that stagnate with outdated information, the Good Meat® Finder stands out.
“Empowering producers one connection at a time, with a tool like the Good Meat® Finder means we’re bridging the gap between values-driven consumers and responsible producers, making it easier for people to find and support meat that’s raised with care for animals, land, and people,” said Michele Thorne, Good Meat Project Executive Director. “The Good Meat® Finder has it all and is THE gateway to a community that cares about how their meat is raised, and connects with consumers who share our values.”
The Good Meat® Finder addresses these challenges by providing a comprehensive directory featuring:
- Geographical location (city, state, zip code, or geolocated)
- Business type (butcher shops, restaurants, farms/ranches, retail outlets)
- Product type (beef, lamb, chicken, etc.)
- Certifications (Animal Welfare Approved, Certified Humane, etc.)
- Production practices (100% grass fed, pasture-raised, regenerative, etc.)
- Business models (BIPOC-operated, women-operated, employee-owned, etc.)
- Purchasing options (CSA, farmers market, bulk animal shares, etc.)
As consumers increasingly prioritize sustainability, transparency, and animal welfare in their food choices, demand for sustainably sourced meat is on the rise, with:
- 75% consider sustainability when making food purchasing decisions (Nielsen Global Sustainability Survey, 2020)
- 61% struggle to identify sustainable meat options (Label Insight, 2020)
- 55% are overwhelmed by conflicting information on sustainable meat labels (National Grocers Association, 2020)
- 70% desire more transparency about meat production practices (Transparency Market Research, 2020)
The Good Meat® Finder offers a unique opportunity to connect with values-driven consumers, differentiate in the market, and drive positive change. Key benefits of listing a business include:
- Increased visibility for businesses that want to reach values-driven customers
- A listing on GMP’s beautifully-designed, regularly-updated digital platform for optimal user experience
- Enhanced online presence beyond your own website
- Access to GMP’s educational resources and networking opportunities
- Connecting to GMP’s Good Meat® community where everyone promotes transparency and trust
Get your business listed on the Good Meat® Finder today. Visit https://goodmeatproject.org/good-meat-finder and click “List Now” to get your business on the map!
About the Good Meat Project
The Good Meat Project is a 501(c)3 national nonprofit organization that is on a mission to catalyze marketplace innovation, connection, and education across the meat supply chain in order to increase the economic viability and ecological impact of livestock farmers who invest in healthy land, animals, and people. We envision a future where meat is produced ethically and responsibly, by an industry that invests in healthy animals and landscapes, values people all across the food supply chain, builds community and nourishes diverse, well-informed consumers.
For more information about the Good Meat Project and its programs, visit https://goodmeatproject.org.
