Women on the Farm: Growth and Opportunity in an Evolving Industry at Alexandra Farms
September 2, 2025 | 1 min to read
For over 60 years, the flower industry in Bogotá, Colombia, has transformed women's roles from homemakers into self-sufficient leaders. This shift began in the 1960s when agriculturalists tapped into the savannah's fertile climate. Jose Azout, President of Alexandra Farms, emphasizes this empowerment, stating, "When flower farms came around, women suddenly became the owners of their destiny." His company, the largest garden rose grower, highlights the essential role of women in the business.
For more than 60 years, the flower industry in Bogotá, Colombia, has empowered women to be independent, self-sufficient leaders in their communities and their homes. Before the 1960s, it was nearly unheard of that women could work anywhere other than at home, taking care of children and family, until agriculturalists realized the prime growing opportunities of the savannah’s temperate climate. This development would forever change the lives of the local women and their communities.
“When flower farms came around, women suddenly became the owners of their destiny,” says Alexandra Farms President Jose Azout. His company, which sits atop the fertile soil surrounded by the Andes Mountains in Bogotá, is the largest garden rose grower in the world and proudly embraces the inclusion of women in all facets of the business.
To read more, please visit Alexandra Farms.