Winner of the 2022 Greenovation Award: ‘An excellent way to raise awareness about sustainable ideas’
August 15, 2023 | 1 min to read
Hazeu Orchids, the 2022 winner of the Greenovation Award, revolutionized the floriculture industry with their innovative hexagonal pot, which enhances space utilization and reduces energy consumption by 20%. Co-owner Chiel Hazeu notes that winning the award brought significant market recognition and established their brand as a leader in sustainability. The accolade serves as an encouragement for participants to register this year, promoting further innovation in the industry.
Hazeu Orchids was last year’s proud winner of the Greenovation Award. What did winning the award accomplish, and why should participants be sure to register this year? We talk with Chiel Hazeu, co-owner of the family business based in Pijnacker.
The Greenovation Award is presented each year to the grower with the best sustainable innovation in the floriculture industry. For 2022, that was Hazeu Orchids with their hexagonal pot. This hexagonal pot allows 20% more orchids on the same surface area. This better utilisation of space also means 20% more plants on transport and therefore a 20% reduction in energy consumption. ‘A great example of practical, applicable and tangible innovation. Hazeu Orchids is doing the industry a service,’ read the laudatory jury verdict.
Many positive reactions
What did Hazeu Orchids gain from the award? ‘We received many positive responses from the market and a lot of publicity,’ says Chiel, who runs the company together with his brother Sjors. ‘We are finding that our name is now associated with sustainability. That is positive.’
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