Wholesale Florist & Florist Supplier Association April Open Talk

Tuesday, April 20, 2010 @ 3:00 pm EST

Speaker: Larry Miller – President

Miller Management & Consulting Services, Inc.

“Understanding the Convenience Store Industry”

C-Store 101- A Look at How the Industry Views New Products

This presentation by Mr. Larry Miller will touch on the basics of Convenience
Store Retailing and will provide insight as to what motivates retailers in this
segment to try new products, new categories, and how to get their attention
about new opportunities!

For years, c-store retailers have gone through cycles of trying to sell stem
flowers. What have they tried? What has worked? What hasn’t? How do I go about
trying to work with local independent retailers? What about the Chain Stores?
How is distribution structured? What criteria do they look at? What kind of
margins are they working on? What are the current “Hot Buttons” in this channel
of trade? Is there an opportunity there for Wholesale Florists? Who shops at
Convenience Stores anyway? And finally, do they have enough traffic and generate
enough sales and profits to make it worth my time and effort to go after them in
my market area?

If you or your Company has asked any of these questions about c-stores, this
will be an opportunity you will not want to miss!

About the Speaker!

Miller Management & Consulting Services, Inc. (MMCS) is a nationally known
consultancy, founded in 1993, with the resources to bring generations of success
and experience to any project.

Larry Miller, President & Founder of MMCS, Inc. is a career veteran of the
convenience store and foodservice industries, began his career at The Southland
Corporation (7-Eleven) where for 17 years he worked his way up through the ranks
from store manager to marketing-special projects director for the Mid-South
Division.

In 1993, Mr. Miller founded Miller Management and Consulting Services Inc. (MMCS),
which specializes in the convenience retailing and foodservice industries,
providing clients with a wide menu of services; new store planning and
merchandising, quick-service restaurant co-branding, proprietary foodservice
program development, as well as marketing planning and implementation. With a
stellar reputation that spans over 30 years, he is sought out for his ability to
think outside the box, and to see opportunities where others fail to look!

MMCS clients have included McDonald’s Corp., Plaid Pantries Inc., CDI Group
Inc., United States Tobacco Co., Crown Central Petroleum, CNLRS Real Estate
Investment Trust, and Duke Manufacturing Co. Mr. Miller has been primarily U.S.
based, but his consulting business has taken him to Ireland, Malaysia,
Singapore, Thailand, New Zealand, Japan, Hong Kong, and Micronesia to work on
Convenience Retailing Projects!

REGISTRATION

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To download the PDF registration form to fax,
CLICK HERE!

Source:

Wholesale Florist & Florist Supplier Association