Royal Floraholland Corona Crisis: Country Updates

With this decision of Royal FloraHolland, growers are taking their responsibility on sustainability, in line with the future-proofing of the sector, the increasing demand from society and the requirements of legislation. It also matches the needs of the Floriculture Accelerators, a group of forward-thinking growers, and of the FSI Accelerator Group, a group of large buyers, which has committed to buy 100 per cent certified in 2027. …

As the market leader in transport packaging, Royal FloraHolland has a responsibility to reduce waste, which includes plastic waste. That is why we, together with 85 other leading companies and organizations, signed the Plastic Pact NL. Yme Pasma (COO) explains how we, as floriculture industry, can make transport and product packaging more sustainable. …

Sustainability is one of the pillars of Royal FloraHolland’s strategy. It offers our members the opportunity to distinguish themselves and strengthen their competitive position. In addition to that, of course, it contributes to making our market place and sector as a whole future proof. …