Oscar Fernandez Named New SAF President
October 10, 2023 | 1 min to read
Oscar Fernandez, Rio Roses’ Director of Sales, has been appointed President of the Society of American Florists (SAF), which aims to enrich the floral community through education and advocacy. Having served on SAF’s Board since 2018 and been with Rio Roses for decades, Oscar has played a pivotal role in the company’s growth, notably graduating from its first management training program in 1994. His leadership promises to enhance the floral industry further.
Congratulations to Oscar Fernandez, Rio Roses’ Director of Sales, for being named the President of the Society of American Florists!
The mission of the SAF is to connect and cultivate a thriving floral community through training, education, marketing, resources, and advocacy. They couldn’t have chosen a better president! Oscar has served on SAF’s Board of Directors since 2018 and has been at Rio Roses for decades.
He was one of our earliest employees and graduated from our first management training program in 1994. Since then, he’s been instrumental in helping our company grow into one of the most recognized brands in the floral industry.
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