Leading Through Connection & Community with Smithers-Oasis’ Karen Oie

This Details University Live session welcomed Karen Oie, Director of Sales for North America at Smithers-Oasis, for an inspiring conversation on leadership, collaboration, and the future of the floral industry. With over ten years at Smithers-Oasis and over three decades in sales and operations, Karen shared lessons from a career built on relationships, innovation, and purpose.

Karen’s floral journey began a decade ago when she transitioned from a long career in the paint industry to the world of flowers—a move that quickly became a passion. Her first experience at the SAF Annual Convention in Amelia Island opened her eyes to a community rooted in connection, creativity, and collaboration. Since then, she has grown alongside Smithers-Oasis, a company that has shaped her personally and professionally. Today, Karen leads the North American Sales and Customer Service teams with a deep commitment to people, strategic growth, and the ever-evolving floral marketplace.

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