International Floriculture Expo Announces Seminar, Event Lineup

International Floriculture Expo, formerly The Super Floral Show, is scheduled for June 22-25 in Miami Beach, Fla. This revamped trade-only event aims to serve all segments of the floriculture.

Several education sessions will target garden retailers:

Marketing Excellence 101: Think Like a Customer

This session will help shopkeepers understand how to develop complete floral-customer focus from grower/shipper to final retail consumer.

Create a Brand Name—You!

Learn how to inject a product, service and organization with a unique, consistent, desirable persona-position. Communications specialist Sylvia Wright will leave you with an understanding of the 6 Ps – product, publicity, promotion, people, planet and profit.

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