How Pantone Selects Their Color of the Year
January 15, 2024 | 1 min to read
In 1999, the Pantone Color Institute established the Pantone Color of the Year to reflect global events through color and inspire conversations about its significance. As Pantone approaches its 25th anniversary in 2024, the program's influence is more profound than ever. This annual selection embodies worldwide trends, encouraging a deeper appreciation for how colors resonate with emotions and shape design and fashion.
In 1999, the Pantone Color Institute created something special: the Pantone Color of the Year. They aimed to show how global events are reflected in the colors we see and use and spark conversations around the importance of color in our lives. As Pantone celebrates its 25th anniversary in 2024, the program’s impact and legacy are more significant than ever.
More Than Just a Shade
The Pantone Color of the Year selection is not just about picking a color. It’s about representing worldwide trends. The chosen color mirrors the current mood, and Pantone has been leading the way in design, fashion, and more. It’s about encouraging people to think about color differently and notice the emotions each hue can evoke.
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