NASHVILLE, Tenn. – The HGTV HOME™ Plant Collection is now partnering with Green Circle Growers based in Oberlin, Ohio to expand their HGTV HOME™ Fresh Style product line in 2016, according to Randy Hunter, Managing Partner of Agricola Management Group. Green Circle Growers will supply decorative orchids, tropical plants and indoor garden combinations beginning in Spring 2016.
“Green Circle Growers will fast become the premier supplier for Fresh Style Indoor rolling out this Spring,” says Hunter. “Our brand affinity for superior, stylish plants and Green Circle’s focus on producing the finest decorative orchids, tropical plants and combos makes for a natural and strategic partnership.
“Through our association with HGTV, we are known for providing outdoor plant products to help consumers decorate their outdoor living spaces. Thanks to this new partnership with Green Circle, we’ll enhance interior décor as well with eye-catching orchids, tropical plants and indoor garden combos,” added Hunter. “With the current surge in indoor gardening, we anticipate excellent consumer response.”
Maxwell Sherer, Director of Sales & Marketing for Indoor Products with Green Circle Growers, comments: “Green Circle Growers is pleased to lead the expansion of HGTV HOME Fresh Style Indoor Program with our premium orchids, anthuriums, bonsais, bromeliads and money trees. Through our partnership with Agricola & HGTV HOME, we are excited to be bringing these branded, easy-care home décor items to an even broader market of gardening enthusiasts.”
Established in 1968, Green Circle Growers is one of the largest greenhouse operations in the Midwest and ranked as a Top 10 Greenhouse with over 105 acres of indoor growing space in Oberlin, Ohio. Recognized as the largest orchid grower in North America, they are committed to introducing fresh new ideas to the marketplace while utilizing production methods that are both efficient and environmentally conscious. With a focus on green initiatives, the Green Circle indoor growing facility produces quality plants using water conservation, integrated pest management, highly-efficient growing techniques and a sustainable heat source. For more information, visit www.greencirclegrowers.com.
The decorative orchids and tropical plants launching this Spring will include
Phalaenopsis orchids and mini orchids—accompanied with easy-care KnowHow!™, such as, water with ice cubes once a week—and tropical plants featuring anthuriums, bonsais, bromeliads and money trees. While individual varieties will be available, consumers can also choose from an array of orchid and tropical gardens in decorative containers of ceramic, tin, wood and more—designed to enhance both indoor seasonal looks and current home décor trends.
In addition to the new orchids and tropical plants, HGTV HOME Fresh Style will also offer Culinary Herbs and other indoor plant products available at select retailers in Spring. HGTV HOME Fresh Style reflects the growing interest in creating indoor gardens while incorporating floral selections and plants as interior design and home décor elements to enhance color palettes and reflect style trends.
For additional information on the various lines in the HGTV HOME Plant Collection, please visit www.hgtvhomeplants.com or contact info@agricolamanagement.com.
About HGTV
America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV HOME™ consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is wholly owned by Scripps Networks Interactive, Inc. (SNI).
About Agricola Management Group
Agricola Management Group is the team bringing the HGTV HOME Plant Collection to market in partnership with HGTV. As the exclusive licensee for the Collection, Agricola is responsible for the development, oversight, marketing and execution of the program in both the U.S. and Canada. This spring and summer, more than 900 retailers nationwide and in Canada carried the expanding line of plants and related products. There is room for additional retailers who appreciate the value of partnering with HGTV brand appeal, merchandising and marketing support. For more information, contact Agricola Management Group at 1-855-DIG-HGTV or info@agricolamanagement.com.
Source: Agricola Management Group
