When it comes to birthdays, two marketing methods prompt new and repeat purchases. Each month, about 400 birthday reminders are sent to customers who purchased birthday gifts the previous year. An offer of a free foil balloon entices them to order again.
Share proven marketing best practices that have been used by the Retail Florist of the Year contest winners, co-sponsored by WF&FSA, with your customers. The following is the latest in a series.
Retail florists must be proactive in seeking out new and unique clientele. To make this happen it is important to become proactive in your local community. Access flyer
Source: Wholesale Florist & Florist Supplier Association
