Floral Designer Educates Industry Pros on the Intricacies of Garden Roses at Alexandra Farms

Earlier this year, Alexandra Farms honored longtime friend and collaborator Holly Heider Chapple with a namesake peach-hued garden rose variety: the appropriately named Princess Holly’s Hope. The expert designer, published author, educator, and business owner has taken her talents to the field and dedicated her time to spreading a wealth of knowledge and experience with others who long to follow in her path.

Based in Virginia, Holly’s first immersive experience in the floral industry began with garden roses in 2009, particularly Alexandra Farms varieties. These varieties contributed to the molding of her design aesthetic, combining romanticism and nostalgia. These varieties catapulted her designs to the enthusiastic recognition of her peers.

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