FloraCraft Introduces a New and Improved Artesia WetFōM

Bringing Artesia WetFōM Production In-house Solidifies Industry Leader as Home of FōM™

Ludington, Michigan – FloraCraft®, the leading manufacturer of floral and craft foam products, is now producing its own proprietary floral wet foam, Artesia WetFōM®, with unique features in a new, highly automated building on its Ludington, Michigan campus.

After more than four years of engineering and testing, FloraCraft’s Artesia WetFōM has been re-imagined for a better user experience and more efficient manufacturing process. The move allows customers to purchase all varieties of floral and craft foam from one trusted provider, solidifying FloraCraft as the Home of FōM.

“With our introduction of Artesia WetFōM, floral designers everywhere can now rely on us as their one-stop shop for all their foam needs,” FloraCraft President and CEO Steven Carlson said. “Artesia WetFōM provides a professional-grade foundation for users to create fresh flower arrangements for life’s big moments, all from the brand they have come to know and trust.” 

Artesia WetFōM Key features: 

• All-Purpose Density: Artesia WetFōM is formulated for every stem type, including large, small, hardy and delicate flowers. The all-purpose density features a unique grip that ensures the foam securely holds stems in place while designing, delivering or installing. 
• Quick Absorption: Artesia WetFōM soaks quickly and holds water, offering designers more time to focus on their arrangements. 
• Long-Lasting: The lower pH extends the life of floral stems. 
• Deep Color: Artesia WetFōM features the deepest green on the market, which turns almost black when soaked, allowing it to seamlessly blend with florals for a more unified arrangement that requires less filler. 
• Brick Lift®: Brick Lift is a new built-in pull tab feature on the box that allows the user to easily grab the first brick without damaging it. Plus, wholesale customers will appreciate industry-standard color-coded master cartons.
• HydroFast+^® Technology: Introducing the patent-pending technology for a new instant brick that soaks water up to two times faster than standard bricks. These instant bricks feature a unique crosshatch design with fewer holes, reducing the chance of hitting a void inside when placing stems. The unique plus-shaped design doubles as a cutting guide to further assist professional results. 
• Full Product Assortment: Artesia WetFōM is available in all-purpose standard or instant bricks, paper-mâché forms and an assortment of key shapes. 
• One-Stop Shop: Wholesale customers can now take advantage of freight efficiencies by purchasing all their foam types and key floral arranging products from a single, known and trusted provider, FloraCraft.

“Our Artesia WetFōM has been re-imagined for a better user experience that works harder, holds tighter and meets the highest performance expectations,” Carlson said. “It feels different because it is different – with a better grip, you’ll have greater control for professional results.” 

FloraCraft is driven by social responsibility, dedicated to building a sustainable company that employs best practices for the environment, people and the communities it operates in. The manufacturer is focused on improving efficiencies in manufacturing by looking through the lens of sustainability. By bringing production to the United States, FloraCraft continues to lower its carbon footprint. 

More information about Artesia WetFōM can be found at: https://shop.floracraft.com/artesia-wetfom

About FloraCraft

FloraCraft is the world’s leading manufacturer of foam products for the floral and craft industries. From its headquarters in Ludington, Michigan, FloraCraft and its 200+ employees provide innovative products for creators everywhere. Founded after World War II, FloraCraft is a family-owned business success story built by owner and Chairman Lee Schoenherr, who is dedicated to protecting American jobs. For more information, visit www.floracraft.com.