Cultivating Sustainability: María Flowers and LATAM Group Lead the Floral Industry Towards a Greener Future

International Fresh Produce Association Floral April 10, 2024

Our industry mission extends beyond arranging blooms and selling plants—it’s about fostering a community where we can share ideas and insights to drive consumer purchase,  increase our best practices in areas like sustainability and data, and more. The power behind these great insights and efforts? Our members, especially those who contribute through volunteer leadership.  Here are updates from two of our taskforces so far this year:   

Our Floral Sustainability Task Force spearheads the efforts to help all members embrace climate smart practices. This month, we focused on an initiative from María Flowers, who provided a powerful case study for the industry.  

In 2023, María Flowers, in partnership with LATAM Group, embarked on a groundbreaking journey towards sustainability by joining the “1+1: Offset to Conserve” program. By compensating for 50% of their CO2 emissions, they offset an impressive 1,297 tons of CO2, showcasing the tangible impact of sustainable practices. 

To read the rest of the story, please go to: International Fresh Produce Association

Related Articles

Produce

IFPA Mobilizes Members for White House Conference Regional Sessions

International Fresh Produce Association Produce June 3, 2022

 With the recent Administration announcement of a series of regional listening sessions to inform creation of the U.S. nutrition security blueprint to be unveiled at the White House Conference on Hunger, Nutrition, and Health in September, the International Fresh Produce Association enlisted a broad cross-section of its membership. to participate in the listening sessions and ensure the fresh fruit and vegetable community is represented and heard. …

Produce

Back to School Made Healthier: Leading Brands Join Forces for Families

Healthy Family Project| Produce for Kids Produce October 9, 2023

This year’s annual Back-to-School campaign by Healthy Family Project saw a record 238 million impressions, as seven partner brands joined forces to make back-to-school easier and healthier for families. Additionally, the campaign is contributing $16,000 to the International Fresh Produce Association’s Foundation for Fresh Produce, supporting initiatives to increase children’s access to fruits and vegetables at school. …