Certification was one of the subjects tackled during the member sessions last November. You may be wondering what you should do about this issue. What does it mean for you? In this triptych, a grower, a trader and the Floriculture Sustainability Initiative will each offer their perspective on certification.
Consumer demand for honest, reliable and sustainably produced flowers and plants is growing. Traders, including retailers, are becoming increasingly demanding on the subject of sustainability. ‘Sustainable cultivation’ means compliance with a sustainability certificate.
Certification increases your market potential!
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