Before launching her Web site, fearlessflowers.com, earlier this year, Annie Vanderwarker commissioned a survey. It found that 68 percent of people who bought cut flowers at the grocery store were afraid to arrange them. "They just plunk them in something without even trying to arrange them," she says. Even a couple of bunches of flowers thrown willy-nilly into a vase will brighten up a room. But with a little forethought and effort, a merely adequate arrangement can become a real eye-catcher. And Vanderwarker is willing to help. —William Hageman
Step #1: PLANNING
Before you snip your first stem, think it out. What is this arrangement for and where is it going?
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