As florists, we all share a similar purpose and passion: to bring love, joy, and happiness through the power of flowers. And that’s particularly true when it comes to sympathy flowers. Flowers can both comfort and express emotions that people can’t easily state during these times of grief. That’s why sympathy flowers are an essential part of your floral business. However, you need to ensure you have the right things in place to build a sympathy business that will sustain you for years to come. Here are five ways to do just that:
- Make Yourself Available
We listed this as the first point because you won’t be able to build a strong sympathy floral business without it. While you can plan most events in advance and work with event planners, that’s not the case for funerals or memorial services. Therefore, you need to be available at a moment’s notice and able to create the beautiful arrangements that people need. At the very least, it means being available during regular business hours, so you’re not turning away potential business. Not only is this unprofessional, but word will spread, which could damage your overall reputation.
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