Tyson Deli Co-Sponsors Promotion With Diageo Chateau & Estate Wines

Springdale, AR – Savvy shoppers will find many things to love about Tyson Deli’s spring co-promotion – great meal ideas, delicious recipes, fantastic wines and money-saving coupons. In partnership with Diageo Chateau & Estate Wines, Tyson will provide exciting ways to spice up the home dining experience – for less.

Tyson will offer a coupon booklet that includes five recipes, time saving chef's tips and wine pairing ideas. Coupons and special offers, which vary by state law, include a $3 mail-in rebate for a combined wine and chicken purchase, a $2 instant coupon for combined wine and chicken purchase or a $2 mail-in rebate for chicken only. Similar merchandising and coupon books will be available in the wine aisle, increasing availability to customers throughout the store. The promotion will be in 4000 grocers’ deli departments starting April 1, 2010.

BV Coastal Estates, Sterling Vintner’s Collection, and Rosenblum Cellars, well known wines from the Diageo Chateau & Estate Wines portfolio, provide wine lovers with delicious wines in the affordable $7-12 price tier. These wines appeal to a broad range of shoppers interested in food friendly wines that fit their lifestyles and entertaining plans.

“Promoting wine with Tyson Rotisserie Chicken is a smart strategy for retailers,” said Eric LeBlanc, Sr. Director of Tyson Deli Marketing. “Cross promotions including beverages that complete a meal bundle are especially appealing for busy consumers aged 22 to 34.”*

“Nearly 70% of consumers are using coupons more now in response to the economy,” stated LeBlanc. “For the retailer, this promotion represents a great way to reach those consumers, while also adding value with the recipes and tips they can enjoy.”

Source: Tyson Foods, Inc.