Innovative “Fusion Hummus” Feeds Appetites for Complex Flavors, Drives Category Growth
FERNDALE, Mich. — Lantana Foods continues to reinvent the hummus category with a fresh rebrand. Carving a new niche for its distinct flavor combinations, the new packaging – which is fully recyclable, appealing to sustainability-minded consumers – positions the brand’s unexpected pairings as “Fusion Hummus,” and features the brand’s signature vibrant colors. Mouth-watering food photography and creative usage ideas – think a bright red strawberry with a dollop of Dark Chocolate Hummus – inspire shoppers.
Made with plant-forward ingredients that appeal to 1 in 3 consumers demanding flavor variety in food products, Lantana’s fusion hummus includes:
Lantana Foods continues to reinvent the hummus category with a fresh rebrand.Post this
- Sriracha Carrot: Creamy white beans are topped with roasted red peppers and apricots for the ideal balance of sweet and spicy.
- Black Bean Hummus: Rich, savory black beans with a spicy corn relish topping that is perfect as a spread or guacamole alternative.
- Cauli Pizza Crust: Featuring a white bean base and savory marinara basil sauce for pizza cravings, conquered.
- Dill Pickle Hummus: A classic hummus topped with diced dill pickles ready to spread on sandwiches or wraps.
“Consumers want healthy, plant-based foods that deliver a full flavor punch and are super easy to incorporate into their daily eating habits,” said Megan Trout, Director of Brand Management at Lantana Foods. “Our fusion hummus checks all the boxes: fun, flavorful and convenient. Our delicious combinations are unlike any other hummus in the market. We hope our new packaging reflects our passion for these products and helps consumers spot us in the deli.”
The new brand coincides with Lantana’s retail expansion across the country. Consumers can find the recyclable hummus packaging on-shelf beginning September 2024 at an SRP of $4.99.
About Lantana Foods
Lantana Foods is on a mission to make it easy to enjoy healthy, plant-forward foods that taste incredible, starting with the use of fresh ingredients that make meals and snacks nutritious and easy. Acquired by the popular Canadian hummus brand, Fontaine Santé, Lantana brings to market more creative and delicious hummus offerings as well as new offerings like dairy-free dips. For more information, visit www.lantanaproducts.com or follow on Facebook and Instagram @LantanaFoods.
