Madison, WI — The International Dairy-Deli-Bakery Association™ (IDDBA) has announced key highlights for the Show & Sell Center at the Dairy-Deli-Bake Seminar & Expo, June 5-7 in Houston. The Show & Sell Center is the huge interactive marketplace that is the centerpiece of the industry-leading show, providing best-in-class merchandising, creative new concepts for retailing food, invaluable take-away tools, inspiration, education, and practical information.
“The Show & Sell Center proves itself each year to be one of the most visited and talked about elements of the show,” says Jeremy Johnson, Education Director of IDDBA.
To keep things fresh and new, the layout and the department highlights of the Show & Sell Center changes each year. A few of the new merchandising ideas that will be showcased in this year’s Show & Sell Center include:
Cheese: View merchandising concepts for multiple occasions and uses; focus on comfort foods; and educate consumers on types of cheese.
Cakes: Learn about the history of cakes, and the integral and recurring role of cake in life-event celebrations; see live decorating demos; and uncover best practices for displaying tiered cakes.
Bakery: Focus on ancient grain and organic breads; discover bread and butter pairings; introduce branding in the in-store bakery (ISB); delight in a premium donut program; and engage with an ISB pizza program focusing on crust.
Deli: Rediscover the deli with a sandwich program featuring ISB bread and unique ingredients; introduce the Pho bar; and explore charcuterie flights.
Meals: Tour the grocerant piazza; indulge in ethnic-inspired rotisserie meals; discover efficient and consistent sous vide solutions and blast-chilled entrees; and venture to the taco truck for new possibilities.
While in the Show & Sell Center, don’t miss the workshops. They are timely, tactical, interactive 30-minute sessions that promote learning, community, and networking. Workshop speakers include Anthony Bourdain, J.J. Watt, Max McCalman, Harold Lloyd, Phil Lempert, and Lidia Bastianich. Additionally, the FDA will be presenting on menu calorie labeling.
“The Show & Sell Center was created in direct response to retailers’ requests for executable ideas on how to put together their own creative merchandising displays,” says Johnson. “The need for new ideas and new sales tools is never ending, and the Show & Sell Center has become a go-to destination and resource for inspiration.”
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit iddba.org.
Source: International Dairy-Deli-Bakery Association™ (IDDBA)
