Youve heard of Meetup, the online social networking portal? A couple of consumer marketers are bringing out campaigns that could be called meatups.
The brands, Land OFrost and Sara Lee Deli, both sell lunch meats, cold cuts and other sliced-meat products. Coincidentally, they are both introducing campaigns that are centered on the social media.
Or, more likely, it is no coincidence. More advertisers of prosaic household staples are adding social media like Facebook, Twitter and YouTube to the tactics they use to reach current and potential customers.
Initially, it was marketers of technology and telecommunications products that tried out the social media, reflecting how their consumers were among the first into that realm. Now, as familiarity with the social media becomes more mainstream, companies like Clorox, Coca-Cola, Kellogg, Kraft Foods, PepsiCo and Procter & Gamble are arriving there not to mention purveyors of bologna, ham and turkey.
To read the rest of the story, please go to: The New York Times
