TORONTO – The Violife® 100% Vegan cheese alternative family of products has arrived throughout Canada for cheese-loving consumers, just in time for dairy-free holiday cooking and baking. Introduced nationally by Upfield, the world’s largest plant-based food company, Violife 100% Vegan cheese alternative products can be enjoyed straight from the package; stirred, sprinkled or sliced to add to a favourite dish; or, proudly served on a vegan charcuterie board. Non-dairy, non-GMO, and free of nuts, soy, gluten and lactose, a range of Violife products are available now in the dairy, produce and natural foods sections at major and specialty food retailers across Canada.
“We are thrilled to bring the taste and versatility of cheese to cheese-loving Canadians, but without the dairy,” said Shoshana Price, Brand Director, Upfield Canada. “Violife can be enjoyed by everyone – whether they’re vegan, dairy-free, or wanting to eat more plant-forward. As more and more Canadians switch to a plant-based diet, Violife offers the tasty indulgence of a delicious traditional dairy cheese but made with the goodness of plants.”
Violife to be ‘Made in Canada‘
In 2021, Canada will become the first market ever to produce Violife 100% Vegan products outside of Greece, where the product has been perfected by the founding families for over 20 years. Canadian-produced Violife will supply cheese-lovers, both nationally within Canada and in the United States, with a tasty vegan alternative to dairy cheese. It will be produced at a new state-of-the-art Upfield facility in Brantford, Ontario.
The Violife Story
Violife was created by three friends who wanted to make a tasty alternative to dairy cheese, one that even the biggest cheese lovers would enjoy. Violife has been a pioneer in the vegan cheese alternative industry and today the products are enjoyed by consumers in over 50 countries worldwide. The brand continues to innovate by creating tasty, delicious flavours and new dairy-free products.
Free of nuts, soy, gluten, lactose, casein and preservatives, Violife 100% Vegan products are made using non-GMO ingredients, including coconut oil, and are kosher-certified. They are available in the following formats and flavours in Canada:
- Shreds – cheddar-style and mozzarella-style
- Slices – cheddar-style, mature cheddar-style, smoked provolone-style
- Cream Cheese Alternative – creamy original
- Wedge – parmesan-style
- Block – feta-style
Violife 100% Vegan cheese alternative products are available across Canada at major grocery retailers, natural/specialty stores, and vegan shops, with suggested retail product pricing ranging from Cdn $5.79 to Cdn $6.99 per package.
For more information, or to try Violife in delicious recipes, like Veggie Gnocchi, Raspberry Cream Pie and more, visit www.violifefoods.com/en_ca. To learn more about the Violife story, watch the Violife Epic Movie.
ABOUT UPFIELD
At Upfield, our goal is to we make people healthier and happier with great tasting, plant-based nutrition products that are better for the planet. Upfield is the leading producer of plant-based margarines and spreads in Canada with brands such as Becel®, Becel® Plant Based Bricks, and Imperial®; and plant-based spreads in the U.S., with iconic brands such as Country Crock®, Country Crock® Plant Butter, I Can’t Believe It’s Not Butter!®, Flora™, and Imperial®. Upfield introduced Violife® 100% Vegan , following the global acquisition of Arivia in 2020. Upfield is leading in delivering better-for-you products that are great tasting and have superior quality, helping it to create a “Better Plant-based Future”. For more information, visit www.Upfield.com.
