With PKN, America’s only indigenous commercial tree nut could shake up the non-dairy industry
For decades, soy milk was the only widely available alternative for those seeking a non-dairy option. But in recent years, the plant-based milk market has transformed into a thriving sector filled with innovation, from almond and oat to pistachio and even sesame.
According to McKinsey’s 2022 Dairy Report, this evolution reflects shifting consumer habits: nearly a quarter of Americans now consume both dairy and plant-based alternatives, driven by factors like health, taste and sustainability. Yet, the market is not without its challenges — rising prices, environmental concerns and the need for differentiation have put pressure on producers to innovate.
Enter Laura Shenkar, founder and CEO of PKN, the world’s first pecan milk brand. Shenkar has positioned pecans, America’s only indigenous commercial tree nut, as a sustainable and nutrient-packed alternative in the crowded non-dairy aisle.
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