WASHINGTON — Join the pledge with Ana Patricia, Chef Claudette Zepeda; dairy cow nutritionist and farm owner, Rosemarie Burgos; pediatrician, Dr. Ilan Shapiro; and of the Super Mamás podcast, sisters Bricia and Paulina Lopez, as they set out to love what’s real and really matters this 2019. On National Milk Day this team of advocates have joined together to announce the LECHE. Amor por lo verdadero (MILK. Love what’s real) campaign from Milk Life, encouraging all Latinos in the US to take a moment to center their attention on the things that really bring joy each day, like milk.
As a matter of fact, a new AI-fueled image recognition study found that milk was actually one of the most shared foods on Instagram (one out of every four food posts included milk). And, posts with milk are happier overall than those without – 25% happier!
Milk has always been there, as the perfect pair to any breakfast or to make any dish creamier and more delicious. It helps us give our kids the nutrients they need to grow strong, and it’s also part of the moments that really matter–– like starting the day as a family over a café con leche or digging into grandma’s famous arroz con leche. It is deeply rooted in our culture, we love it and serve it with love.
The Team:
Today, the Milk Life campaign is launching the LECHE. Amor por lo verdadero campaign to remind Hispanics of all the ways and places milk helps celebrate our traditions and what is really important. Announcing the new campaign is a group of dynamic Latinos, that have rallied together to bring the spotlight back to keeping it real and focusing on what really matters this 2019–– like nourishing our families with nutrient-rich milk.
Ana Patricia Gamez, co-host for Despierta America: “I come into your homes and help you start your day. In my house we start and end the day with a glass of delicious, nutrient rich-milk! It not only helps me wake up America everyday, it is also helps me serve up love and 9 essential nutrients in every glass.”
Claudette Zepeda, Executive Chef and Partner at El Jardin: “As a chef I show my love through my cooking. Nothing says I love you more than a nutritious and delicious meal prepared with real milk and real love.”
Rosemarie Burgos, Dairy Cow Nutritionist and Farm Owner: “We give our cows the best care; we take care of them and they take care of us. Milk is packed with 9 essential nutrients including protein, vitamins and minerals not only our kids need but we need them too.”
Dr. Ian Shapiro, Pediatrician: “As a doctor and a dad making sure my kids are getting the nutrients they need to grow up strong is so important. We can’t always see what they are eating and drinking once they leave the house. Milk packs 9 essential nutrients including 8 grams of protein in every 8 ounces.”
Bricia and Paulina Lopez, Super Mamas Podcast Hosts: “Our goal as the Super Mamas is to keep it real and create an honest, judgement-free zone for moms. Our goal as everyday moms is to keep our families healthy and happy. Milk helps us do this with its nutrient punch and delicious flavor!”
The new LECHE. Amor por lo verdadero campaign highlights the realness that milk brings to people’s lives and includes TV, radio, digital content and in-store elements. Consumers can share their love for milk online with #AmorPorLoVerdadero.
The Study:
While some research suggests social media can make you less than happy, new research uncovered a surprising ingredient in social media happiness: milk. In fact, one out of four of the 2.75 million #food posts shared on Instagram each month include milk (either in a glass, alongside a meal or as part of a recipe). Not to mention that posts with milk tend to be happier – 25% happier than posts without it.
Why Real Milk:
LECHE. Amor por lo verdadero invites you to enjoy those real and authentic moments that keep our traditions alive from generation to generation and spark joy in our lives. Hispanics love dairy milk for the role it plays in their daily lives and the nutrition and creaminess it brings to their meals. Real dairy milk is wholesome, simple and affordable – it enhances some of life’s most loved moments. One of the original farm-to-table foods, milk has nutrition that’s hard to find in other single foods and beverages. In fact, it’s the top food source of three of the nutrients most likely to be lacking in kids’ diets – calcium, vitamin D and potassium.
About MilkPEP
The Milk Processor Education Program (MilkPEP), Washington, DC, is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the Milk Life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to milklife.com. Campbell Ewald is creative agency for the Milk Life campaign – from America’s milk companies.
