American Dairy Association North East, Local Retailers Partner to Provide Milk to Families in Need During National Dairy Month
June 5, 2025 | 3 min to read
During National Dairy Month, American Dairy Association North East is collaborating with Weis Markets, Safeway, and Market 32/Price Chopper to support the Fill a Glass with Hope® campaign, providing fresh milk to families in need. Launched over a decade ago, this initiative addresses milk’s scarcity at food banks. Customers can donate at checkout, with previous donations exceeding $555,000. ADA North East also assists food banks in acquiring milk and dairy storage solutions, facilitating significant local support.
Weis Markets, Safeway, Market 32/Price Chopper Promote Fill a Glass with Hope®
Together with the Pennsylvania Dairymen’s Association and Feeding Pennsylvania, ADA North East kicked off the month-long campaign with Weis Markets at its store in Selinsgrove, Pa., on Monday, June 2. Safeway and Market 32/Price Chopper stores will also participate in the program in June.
Milk is one of the most requested items at food banks, but one of the least donated because of its perishability. Dairy farmers recognized this need and set the Fill a Glass with Hope campaign into motion more than 10 years ago.
“Dairy farmers and dairy checkoff made it a priority to help get milk on the tables of local families in need while creating a new distribution channel for milk and dairy products, which is why we started Fill a Glass with Hope a decade ago,” said ADA North East CEO John Chrisman. “We’re so fortunate that we have local partners who share the same vision, enabling the campaign to provide more than 47 million servings of milk to people in need.”
During June, customers are encouraged to donate to at checkout to support the campaign. Last year, dairy checkoff’s in-store retail campaigns raised more than $555,000 through register checkout donations.
ADA North East also helps food banks and pantries secure coolers through grant programs and other donations to buy and store milk and dairy products for their local communities. In 2024, food banks across the region were able to purchase more than $2 million of dairy products thanks to these programs.
The 10th anniversary campaign launched at the 2025 Pennsylvania Farm Show in January with sponsorship donations of $181,500.
To learn more about ADA North East’s community milk donation programs click here.
About American Dairy Association North East
American Dairy Association North East (ADA North East) is the dairy farmer-funded organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing about 8,000 dairy farm families in Delaware, Maryland, New Jersey, New York, Pennsylvania and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, visit www.AmericanDairy.com.