After 10 days of tests, 73% of carnations treated with Vidre+ maintained excellent quality compared to only 20% of the untreated ones. Fresh Inset’s technology can extend the vase life of carnations and help reduce waste across the floral industry. …
The AIFD Education Committee is continuing to provide concepts and examples of the terminology provided in the Third Edition of The AIFD Guide to Floral Design: Terms, Techniques, & Traditions. …
Initiated in 1992, the PPA Landscape Design Awards program recognizes design projects that are exemplary in use of herbaceous perennials to help create balanced and beautiful landscapes. The “after- market” applications of growers’ products and the design, installation, and maintenance of plants in gardens and natural settings are of special interest to the Perennial Plant Association. Both experienced and novice designers are invited to participate. …
World Floral Expo (WFE) is returning to the United States and heading to Miami! With over 50,000 square feet of exhibit space, the WFE will showcase stunning, freshly produced cut flowers from around the globe. The event promises to connect international flower growers with U.S. importers, wholesalers, and retailers in a vibrant hub of floral trade. …
That Flower Feeling (TFF) recently hosted a transformative webinar titled “Marketing Flowers for Self-Care: The Importance of Evolving the Floral Industry,” moderated by Chris Drummond, TFF Advisory Board Chairman. The event brought together a panel of esteemed experts, including Kristin Gilliand from Gardens America, Jackie Levine of Central Square Florist, Debora Steier, a TFF Unit Sales Task Force member and retired Director of Floral at Albertsons, and Lenny Walker from Kennicott Bros. Company. …
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