The Hottest Tea Flavor Applications in Baked Goods
April 30, 2025 | 2 min to read
In 2025, tea transcends traditional consumption, infusing cocktails, pastries, and savory dishes. The rise of hard ice teas replaces hard seltzers, while culinary enthusiasts creatively incorporate tea into meals, like poached fruits and meats. Interest in tea flavors within baked goods surged by 12% recently, with a notable 34% increase in tea and sourdough mentions, as bakers experiment with innovative flavors like London fog and strawberry matcha.
In 2025, consumers aren’t just consuming tea from a cup. It’s served in cocktails, patisserie, baked goods and savoury dinners. Hard seltzers (alcoholic, flavored carbonated water) are making way for hard ice teas and foodies are poaching pears, chicken and even salmon in tea. Of course, baked goods also lend themselves perfectly to the application of tea flavors.
We’re spilling the tea on the most popular pastries and snacks to try this trend with.
Baked Goods Steeped in Flavor
According to our semantic AI technology that monitors online consumer behaviour, the interest for the application of tea flavors across the bakery, patisserie and chocolate industry has gone up 12% over the past 3 months. Tea is popular for plant-based and fusion applications, as well as in combination with sour tastes, like the classic tea and lemon combo. Over the past year, the mentions of tea in combination with sourdough have even increased by 34%. Probably because online sourdough bakers are experimenting with loaves such as London fog, chai tea, dates and pistachio or strawberry matcha.
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