The new home of Butterscotch Krimpets at the Navy Yard in South Philadelphia is
a study in contrasts.
A larger-than-life-size 1920s image of a little girl eating a Tastykake hangs
outside the building and greets visitors from the parking lot. The lobby
centerpiece is a vintage Ford delivery truck for the company that was founded in
1914.
But down a long hallway lies a new bakery as modern and efficient as $78 million
can buy.
“It’s like moving from a 1946 pickup truck to a Maserati,” Tasty’s chief
executive officer, Charles P. Pizzi, said this week, referring to the company’s
move from the bakery in Philadelphia’s Nicetown section it had occupied since
1922 to the Navy Yard facility.
The plan for the 350,000-square-foot bakery and warehouse was announced in May
2007, and the project was paid for with the help of $31 million in publicly
subsidized financing. Tasty’s total cost is a huge bet for a firm whose market
value was just $60 million yesterday. The company moved its headquarters to a
nearby building in April 2009.
Photo Caption: The new home of Butterscotch Krimpets at the Navy Yard in South
Philadelphia is a study in contrasts. A larger-than-life-size 1920s image of a
little girl eating a Tastykake hangs outside the building and greets visitors
from the parking lot. The lobby centerpiece is a vintage Ford delivery truck for
the company that was founded in 1914
Photo Credit: April Saul
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