Taste has become the number one criterion for many consumers when buying bread, patisserie and chocolate. Where in 2015 consumers still said freshness was the most important reason, the Taste Tomorrow survey of 2019 revealed that for many consumers, taste is now the most crucial factor in the decision-making process when buying baked goods.
Taste Tomorrow: a foodstep into the future
Taste Tomorrow is the world’s largest bakery, patisserie and chocolate consumer survey. It’s conducted by Puratos every three years in 40 countries, to gather data from over 17,000 consumers. The results? Fresh insights about health, taste, convenience, experience, digital trends and more, to stimulate innovation in the bakery, patisserie and chocolate sectors. The study was first conducted in 2011 and now, eight years later, the results of this third edition reveal nine key worldwide trends, with ‘taste’ being the most important.
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