Puratos Shares 10 Tips to Boost Your Patisserie Business
August 4, 2025 | 1 min to read
In 2025, the patisserie landscape is transforming, driven by consumers seeking experience, health, and innovation. They desire indulgent yet personalized creations that foster connection. Insights from Puratos highlight the importance of updating product ranges and enhancing customer relationships. Classic items, like Tres Leches, are thriving, experiencing a +99% surge in global interest due to their nostalgic charm and adaptability. This is the ideal moment for patisserie businesses to evolve and engage their audience effectively.
The world of patisserie in 2025 is being reshaped by experience-driven, health-conscious, and adventurous consumers. They want indulgence, but also innovation, personalization, and connection2. That’s why now is the perfect time to tweak your product range, enhance your in-store environment, and build stronger digital relationships with your customers.
Based on insights from Puratos’ Taste Tomorrow research and supporting reports, here are 10 specific, data-backed strategies to help your patisserie business thrive.
1. Add a modern twist to classics
Across markets, some classic patisserie items continue to capture strong consumer interest, not just for their nostalgic appeal, but also for their ability to evolve with trends. Tres Leches, for instance, has seen a +99% surge in global online conversations over the past year, thanks to its indulgent texture, visual appeal, and adaptability to regional flavor preferences1.
To learn more, please visit Puratos.