Puratos Examines Viral Health Ingredients for Bakery and Pastry

Which health ingredients are capturing consumer attention? Through our Taste Tomorrow’s global AI-powered trend tracking tool, combined with human intelligence, we see that consumers are actively searching for ways to balance indulgence with wellness, turning to nutrient-dense and power ingredients that deliver both flavor and function. 

We’ve analyzed millions of social media mentions and search queries across 7 languages and 16 countries to find the 7 viral health ingredients driving bakery and patisserie innovation right now. From ancient grains to natural sweeteners and protein-rich additions, these are the ingredients to use in your new product launch.

To review the ingredients, please visit Puratos.